Every pain transforms
Sometimes as a silent seed, it grows
Or as a flower rising from the murky depths
With a beauty not witnessed or met
Or even as a leap of faith that doesn’t know
How it came to be or where to go
It grows older with every bruise
Taking shape in many folds that muse
A 7min read on capitalizing on existing value by introducing a different frame. As Roger Martin explains it: "Hold your core offering largely constant and ask within that constraint is there a way that you could make it substantially more valuable to the customers in your existing WTP? Go deeply into your customers’ heads.”
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